Hydrium COSRX
![](https://cdn.myportfolio.com/66bbe2461036d9724ab52d7b43b7603e/422843db-0098-4323-aee5-ea73549748eb_rw_1920.jpg?h=bfa6d13f36bf44935d95edd6e6196b71)
COSRX is a famous Korean skincare and cosmetics brand. They asked me to create a series of illustrations for their new Hydrium range. I approached the design with a Californian spirit, representing the sweet and soft all year round summer of Southern California with pop pastel colors and scenery. I used cacti and palmtrees in the minimal environment playing with perspective and perception for a slight surreal effect. I also added some water textures and reflections in the scene, in a mirror or within the shadow of the products to convey freshness of the Hydrium products. I started the illustrations by sketching my ideas in Procreate on my iPad and turned to Photoshop and Illustrator for final artwork.
![](https://cdn.myportfolio.com/66bbe2461036d9724ab52d7b43b7603e/7b4de11a-8af4-4d34-99c0-825858565715_rw_1920.jpg?h=9b3ac07905387ba36ce0e98c0b444dbd)
![](https://cdn.myportfolio.com/66bbe2461036d9724ab52d7b43b7603e/c3752292-f609-4600-93e4-66ffb9a9ae20_rw_1920.jpg?h=1fae2718dfa565b4ee3c8de867f41425)
![](https://cdn.myportfolio.com/66bbe2461036d9724ab52d7b43b7603e/1a69ecbc-5d01-44f7-b6b1-e9a89561cff1_rw_1920.jpg?h=8ebe1b25b09dcad8a77c36c1220ed35d)
![](https://cdn.myportfolio.com/66bbe2461036d9724ab52d7b43b7603e/6c86047d-8e82-4f05-aa61-c9af33e05b4e_rw_1920.jpg?h=e78b2f78a481713a6d21234acb3e24ff)
![](https://cdn.myportfolio.com/66bbe2461036d9724ab52d7b43b7603e/9d5291d7-102d-4763-8ddb-7ae034f0855f_rw_1920.jpg?h=f6e7eb28f1351fa6156877bd6c665c2a)
![](https://cdn.myportfolio.com/66bbe2461036d9724ab52d7b43b7603e/013bd7b7-38bd-426f-99e0-cde054917227_rw_1920.jpg?h=d10e0a3663f1e1146046175f1752c869)
![](https://cdn.myportfolio.com/66bbe2461036d9724ab52d7b43b7603e/09335e94-b7ac-4ab2-93a9-6bab094b6b91_rw_1920.jpg?h=4fde8bc2a79e6afcdfb67af2bb840a0d)
![](https://cdn.myportfolio.com/66bbe2461036d9724ab52d7b43b7603e/cca4af0a-9695-42a7-97fe-a447328d4987_rw_1920.jpg?h=5d9f519bac8e86a6cb2b41293876317f)
Thanks for watching.
Prints available on: Etsy / Big Cartel