Hydrium COSRX
COSRX is a famous Korean skincare and cosmetics brand. They asked me to create a series of illustrations for their new Hydrium range. I approached the design with a Californian spirit, representing the sweet and soft all year round summer of Southern California with pop pastel colors and scenery. I used cacti and palmtrees in the minimal environment playing with perspective and perception for a slight surreal effect. I also added some water textures and reflections in the scene, in a mirror or within the shadow of the products to convey freshness of the Hydrium products. I started the illustrations by sketching my ideas in Procreate on my iPad and turned to Photoshop and Illustrator for final artwork.
![](https://cdn.myportfolio.com/66bbe2461036d9724ab52d7b43b7603e/4907ce76-2396-41b3-8f7f-9564efa439e1_rw_1920.jpg?h=e09253e5c129ba83e383383b9e83c335)
![](https://cdn.myportfolio.com/66bbe2461036d9724ab52d7b43b7603e/e25583a3-c9c6-4950-a359-ddf2e4cc1f69_rw_1920.jpg?h=109313fcad5511e78c0d106efbef5739)
![](https://cdn.myportfolio.com/66bbe2461036d9724ab52d7b43b7603e/fba39db6-08c1-4bf8-8868-5ed5bddcdf37_rw_1920.jpg?h=92fca6f474ad0282683a372fa9920006)
![](https://cdn.myportfolio.com/66bbe2461036d9724ab52d7b43b7603e/c411334e-c782-4134-b62f-3ad5555a43e7_rw_1920.jpg?h=4f07d23a330e2e13d0370529e89d83cb)
![](https://cdn.myportfolio.com/66bbe2461036d9724ab52d7b43b7603e/27f95e15-c453-4497-98d8-568d7c5be09c_rw_1920.jpg?h=ed13306b014c707aa37dc14a731e078f)
Thanks for watching.
Prints available on: Etsy / Big Cartel